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About Us


We at, we don't just sell our products, we sell a comprehensive solution, a fulfilling buying experience for our clients. We believe in forging a long lasting relationship with each and every of our client. Simply because they believe in us, in our service and in the quality equipment we sell. 


We started out back in the days when online marketplaces weren't a thing, yet. In the early 2000s, our founder started to trade photography accessories in the forums of It was during the time when digital photography market were booming when DSLR was a thing. Back then, setting up photography studio was kind of a luxury, far beyond the reach of most photographers. 


We found this gap in the market that was desperately needed to be filled. Backed with extensive knowledge in this field, we brought in a comprehensive solution to this problem, for our clients to buy the right thing, guide them with free consultation and most importantly, all within their budget range. Never did our customer imagine that equipment required to set up their own photography studio could be as affordable as the price of mid range DSLR/ Mirrorless System Camera. 


Fast forward to today, the era of social media, our company expanded our inventory to cater for videography and streaming media market, targeting content creators as well as streamers. Our company now proudly represent major brands like Godox, Moza, Feelworld, Smallrig, Boya, Newell, Naboxsun, Camfi, GVM as the official distributor in Malaysia. In line with our vision of bringing the best in quality equipment to our dealers and clients at very affordable price range. 


In coming years, our aim is to bring in more innovative and quality products to our dealers and clients as well as expand the list of our already attractive brands that we carry.